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Thursday | October 22 | 2020

Dutch non-food discounter Action enters the Czech Republic

Action, the international non-food discounter, has opened its first two stores in the Czech Republic.

The stores in Hradec Králové and Kladno will be followed by three more openings in the Moravia-Silesia region during the first two weeks of September, in Ostrava, Opava and Frýdek-Místek.

Action says that they have „the lowest prices in over 1,600 stores across Europe”.

With about 6,000 products on the shelves, Action offers a broad range of products at low prices – at least 1,500 products sold in Action stores cost less than CZK 25.

The product range, with items from over 350 well-known brands and more than 70 private labels, consists of 14 categories: decoration, DIY, toys and entertainment, stationery and hobby, multimedia, household goods, garden and outdoor, laundry and cleaning, pet, sport, clothing and linen.

Action announced its entry into the Czech market at the beginning of 2020 and the discounter’s expansion in the country will be rapid.

Every store will employ approx. 15 employees.

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